Who We Are.
We help ambitious business owners focus on what really matters. Helping grow your company while ensuring your books are always up to date.
Our Story
Founded in 2020 Excel Accountants was started by Chartered Accountant Luke Whitehill. With over 12 years of experience in both accounting and commercial roles Luke understands the challenges businesses face. He was frustrated by the lack of personal touch from larger accounting firms so he set out to provide a hands on experience.
Luke and the team proactively support over 250 businesses through regular check-ins and online tools. Their approach focuses on building long-term relationships through honest communication and strategic guidance. Based in Liverpool, Excel Accountants now serves clients across the UK.
Transparency
You and your business should always know what you are paying and what value you are receiving through clear advice and fixed solutions.
Integrity
We provide honest communication and ethical guidance to ensure your business remains compliant and secure at every stage.
Growth
Your success is our priority. We focus on strategic planning and proactive support to help your business reach the next level.
Built on trust and clear results.
We believe accounting should be a partnership that provides clarity and supports your vision.
We do not just file numbers. We act as a partner in your growth by providing:
- Direct access to senior advisors
- Regular proactive business reviews
- Cloud based real time financial tracking
- Jargon free strategic tax planning
Luke
Founder & Chartered Accountant, CGMA
Luke Whitehill is the Founder and one of the Chartered Accountants at Excel Accountants. With more than 14 years of experience, he works closely with business owners to provide practical support and strategic guidance.
Statement from Luke
I began my accounting journey in 2012 as an apprentice at Abbey Logistics Group, one of the UK’s largest road hauliers.
While working at Abbey Logistics Group, I studied for the AAT and CIMA qualifications, which gave me a solid understanding of the accounting profession.
After progressing to Management Accountant at Abbey Logistics and managing a department with a £20m annual turnover, I moved to Eddie Stobart's, where I managed an operation with a £120m annual turnover. I then became a head management accountant at Co-op, managing an operation with a turnover of £150m annually.
My main role across these companies was to help management understand how their operational decisions affected their finances and what they could do differently to improve profitability.
What sets us apart from other accounting practices is that I have been involved in the day-to-day operations of businesses with turnovers ranging from £0.5m to £150m.
I understand the stress of trying to find cash to pay suppliers and managing to find a solution every time to make things work.
I will always say that my experience in larger companies has given me my knowledge, not the books I have studied.
When you speak with me, you will understand that I am speaking from experience, not from a textbook.
Rosie
Content Marketing & Administration
Rosie’s role within the company is to ensure everything runs smoothly for the client, including gathering onboarding information and elevating the client experience.
When Rosie isn’t chatting with a client, she also manages content and marketing alongside the day-to-day administration of the practice.
From website updates to client communications, she plays a key role in keeping Excel Accountants running smoothly behind the scenes.
View Rosie's LinkedInContact Us.
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